Best Brand For Basketball in 2022 [Review & Guide]

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We all love to talk about our favorite brands. Whether you are into tech, entertainment, fashion, food, or health, you will probably find a brand that suits your interests.

However, many of us are guilty of being oblivious when it comes to the marketing strategy of brands. The truth is, your favorite brand is a reflection of you. So if you are interested in becoming more aware of how your famous brand is marketed, you should start by reading this.

In this article, we will discuss the best basketball branding ideas.

A brand is a symbol that represents your business. In the case of a basketball brand, it means the business of basketball. Whether you are interested in running a team or getting your business into the spotlight, basketball is the perfect sport to represent your brand.

In this article, we will discuss the various best basketball branding ideas.

1. Nike

Nike very much dominates the modern basketball market as a company. They recently signed on as the official jersey manufacturer of the NBA in the last few years, and that was the one deal they were striving to land. They already have most of the top individuals signed to contracts, and they continue to grow their stable of stars every year.

The popularity of Nike took off when they were able to land Michael Jordan in the 1980s. He became so big as a brand by himself that they gave him a unique look of his own. He is still technically under the Nike umbrella, but the Jordan Brand is discussed more below. 

Nike currently has control of the best players, the NBA, the United States National Team, and countless other teams at all levels. They put out a slew of shoes that people enjoy, and they make everything from casual basketball attire to basketballs themselves. It will take quite a bit of effort for any company to surpass them shortly.

Marketing is a huge part of Nike’s success, but they have also not been afraid to innovate. One recent example was dabbling in auto-lacing basketball shoes. The demand has not exploded for these shoes, but they are not afraid to take risks while also relying on consistent options to maintain their top spot.

2. Adidas

The gap between Nike and Adidas is a little more than Adidas would like to admit. With that said, they are still a very recognizable brand that recently had the NBA jersey sponsorship deal. They still are in control of many major universities, and they also make jerseys for other professional leagues and international clubs.

Adidas is in just about every category Nike is, and their shoe innovation has increased in the last few years. They have been burned by a few of their top signees, as Derrick Rose and Dwight Howard suffered injuries shortly after big deals. If Adidas can land a superstar or two in the NBA and they stick, they might be starting to eat into Nike’s dominance a little.

The two most significant shoe innovations from Adidas in the last few years have been their Boost cushioning and laceless shoe options. Their cushioning sets the standard for comfort and responsiveness for many athletes. The laceless trend has not been quite as popular, but they are still exploring those benefits.

3. Jordan

The Jordan brand accurately illustrates just how dominant Nike is at this time. Jordan is technically part of the Nike brand, and only by themselves could they be one of the top brands in the world. Having Michael Jordan as the face and logo of the company certainly helps, but they are starting to branch out with other signature athletes as well.

Guys like Zion Williamson and Luka Doncic are bringing a new type of athlete to the Jordan brand. They relied on Jordan and a few select players for many years but reaching out to a new kind of player certainly helps. The reality is that players need to see a few guys in the league wearing shoes like this, as that will get the next generation excited.

Jordan will get a bit of a boost this upcoming NBA season, as specific jerseys in the NBA will have the logo on them instead of the Nike swoosh. Jordan has also branched out into other sports, but it will always be a basketball brand at the end of Day.

4. Spalding

Spalding might no longer be in the basketball game from a footwear perspective, but they still belong on this list for one simple reason. This company has produced NBA basketballs for quite some time, and they have several other basketballs that people rely on to play at all levels. 

The Spalding NBA basketball has been one of the standards for decades, and players seem to be very happy with how it performs. This has helped the company stay relevant, even if they have started to shy away from other aspects of the basketball world.

There was a time where they put more effort into athlete sponsorships and even outfitting specific teams, but they have stepped away from that for a bit. Creating balls for different sports seems to be their primary focus, and as long as they have the NBA contract, they will remain one of the top brands in the sport.

5. Under Armour

A few years ago, it seemed like Under Armour was on a path towards the very top of not only basketball brands but sports brands in general. They signed contracts with universities, gave out tons of money to top athletes, created shoes and appeal, and so much more.

Times have been a little tricky in recent years, as they have taken a hit financially that has stunted the growth. They still have one of the most recognizable names in basketball in Stephen Curry, and they have contracts with huge college brands like UCLA and Notre Dame. They are here to say as a top basketball brand, but they may not reach those lofty expectations they had in the beginning.

Their reputation is that of a brand that sticks with the basics and does not try anything too crazy. Being too conservative in that regard might be hurting more than helping. They have been roasted online for pretty average designs for new shoes, which has impaired their brand. If a few more basketball players and teams can start to come through for them, there is a chance that they could turn their reputation around.

6. Puma

As the star of Under Armour has faded a bit, Puma is trending in the right direction. They have dedicated themselves to be a more significant player in the basketball community once again, and they seem to be signing new athletes all the time.

It all started when they brought on Jay-Z as a defining personality for the brand. He then began to help redefine Puma as a basketball brand, and he has influenced some top young players to sign with the franchise as well.

Young standouts like DeAndre Ayton, RJ Barrett, LaMelo Ball, and others currently have sponsorship deals with Puma. They have yet to land a contract with a college, but that seems to be next on the list. Their focus seems to be on the NBA and other professional basketball opportunities.

Remember, Puma is one of those original brands that has been around for a long time. When they first started manufacturing shoes and using Walt Frazier as part of their advertising campaign, they took over a massive market. The brand has definite retro vibes as they are now becoming popular again.

7. Converse

The Converse brand has never really gone anywhere but transitioned into more of a lifestyle brand than anything. However, some recent changes and focus on performance basketball puts them back on this list as they try to get back in the game.

Everyone knows about the Converse All-Stars that started as the first basketball shoe and is still alive today. Nobody wears them for actual basketball these days, but they are still iconic. By the 1980s, they were still dominating the basketball shoe market, as they had players such as Larry Bird, Magic Johnson, Julius Erving, and more signed to lucrative deals.

When Nike, Adidas, and other companies started to explode, Converse took a backseat. It seems like they have finally found a niche that could work for them, but with Nike‘s backing, of course. Nike ended up purchasing Converse, and now they share different types of technology to bring shoes to the masses.

8. Li-Ning

Li-Ning is one of the fastest-growing basketball brands right now. Not that many people in the United States are that familiar with the brand, only because they do not sell most products on this side of the world. However, China has grown into a basketball hotbed, and the company is starting to sponsor more players and teams everywhere to build brand recognition.

Most of the focus is on athletic apparel, and footwear is making a lot of in-roads as well. They most famously signed Dwyane Wade in 2012, and it was a big step in growing their brand internationally. Since then, they have also landed players such as CJ McCollum and D’Angelo Russell. As far as China brands are concerned, it is a little ahead of the one below, but they seem to be close in trying to capture the basketball crowd in the country.

9. New Balance 

It seems like New Balance would be a complete afterthought in basketball just a few years ago. They were not exactly in the market, and their reputation as a brand for older people did not do that much. However, many things changed when they were able to bring Kawhi Leonard into the mix.

Suddenly, New Balance went from a non-factor in basketball to having one of the best all-around players in the game signed to a multi-year contract. They have given him a signature shoe, and they have gone after other athletes to represent the company. Most notably, they gave Darius Bazley an internship type of setup to work on his game instead of going to college. 

They are likely never going to be a massive player in the market, but it gives a little bit more variety overall. Reviews have been solid for their shoes that are out now, and the clothing line is also looking sharp.

10. Wilson

Wilson is one of those catchall brands that can dabble in all sports. They will mostly be known to players as the manufacturers of quality basketballs, but they also put out clothing and even shoes for those on a budget. 

Wilson has so many varieties of basketballs that it is impossible to keep up with. They have deals with many universities and pro leagues that insist on using the ball. Not only that, but they are the preferred basketball of choice in many gyms around the world. At one point, just about anyone has owned a Wilson basketball.

The clothing is mostly the basics, and the affordable prices make them easily accessible. They have basketball shirts and shorts that get the job done, which is all many people can ask for.

FAQ about Best Brand For Basketball

1. What is the best brand for basketball?

Basketball is a sport with many moving parts, so there is no one best brand for basketball. This is a list of some of the best brands for basketball. If you are looking for a specific basketball, this is an excellent place to start.

2. What is the best brand for basketball?

What is the best brand for basketball? We’ve got some great brands for basketball here, including Nike, Adidas, Under Armour, Puma, Reebok, Adidas, Jordan, Nike, Yeezy, and many more!

3. What is the best brand for basketball?

Some of the best brands for basketball are Adidas, Nike, Reebok, Under Armour, Puma, and more!

4. What is the best brand for basketball?

Basketball is one of the most popular sports globally, and there are many different basketball brands. Some of the best brands for basketball include Nike, Adidas, Under Armour, Puma, and more!

5. What is the best brand for basketball?

The best brands for basketball include Nike, Adidas, Under Armour, Puma, and more!

6. What is the best brand for basketball?

Some of the best brands for basketball include Nike, Adidas, Under Armour, Puma, and more!

7. What is the best brand for basketball?

Some of the best brands for basketball include Nike, Adidas, Under Armour, Puma, and more!