Who Is On The NBA Logo?

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Who Is On The NBA Logo? – The present NBA logo is one of the most well-known images in professional sports. However, its history and archetypes are still a little-known fact to the general public.
Who is the person depicted on the NBA logo? Jerry West, a former Los Angeles Lakers player, served as the inspiration for Alan Siegel’s design of the NBA logo in 1969.

This iconic image has caused the owner a great deal of unnecessary stress and has sparked a nationwide movement to shift the cultural norm. Although it appears to be straightforward, the process is quite intricate. To learn more about the NBA logo, read the following article with TSC to learn more about the logo’s origins, history, and current dispute.

History of the NBA

After a meeting in June 1946, business people who owned many prominent ice hockey facilities in the northern United States and Canada came together to form the Basketball Association of America, later becoming the National Basketball Association. The American Basketball League (ABL) and the National Basketball League (NBL) were the league’s primary competitors. However, it would be the NBA’s later competition with an upstart club known as the American Basketball Association that would inspire the creation of the NBA logo that we know and love today.

Following intense competition between the three leagues, the BAA merged with the NBL to become the league we now know as the NBA, the first of its kind. It has been more than three decades since the NBA first introduced the world to superstars such as Michael Jordan, Magic Johnson, Kareem Abdul-Jabbar, and Kobe Bryant, among many others, who have gone on to help the league gain international recognition. The NBA was not without its difficulties (bad ratings, low attendance, and drug scandals nearly halted the company in the late 1970s). Still, the presence of stars like these kept the league in the public eye and finally propelled its ratings into the stratosphere.

It is still one of the most lucrative sports leagues globally, with 30 teams consisting of 29 teams from the United States and a single club from Canada, and it now has 30 units. Last year, game seven of the NBA championship between the Cleveland Cavaliers and the Golden State Warriors drew 30.8 million people, putting it on par with the popularity of the College Football Playoff Championship, March Madness, and even the Super Bowl in terms of viewership.

With such huge success, it’s difficult to picture the NBA failing to advertise itself to fans and maintain its position as the only significant professional basketball league globally. But that’s precisely what happened. It wasn’t that long ago that the NBA found itself having to do just that. On the other hand, the NBA logo was forged in the crucible of this battle.

Alan Siegel, the founder of the branding firm Siegel+Gale, created the NBA logo in 1969 for the National Basketball Association. The National Basketball Association (NBA) was experiencing severe rivalry from a newly formed rival known as the American Basketball Association (ABA). It would appear that Americans at the time (from that point forward) did not have enough room in their fandom for more than one elite professional sports league for each sport, as history would demonstrate. It was inevitable that one of the two leagues would fall behind in the competition, and it was Siegel’s responsibility to ensure that the NBA emerged victoriously.

Siegel combed through vintage issues of Sport magazine in search of design inspiration before beginning work on the new logo. He ultimately came across a photograph of basketball superstar Jerry West. The fluid, fast-paced essence of the game appeared to be captured in this photograph in a single picture. Using this photograph, Siegel constructed a solid white silhouette of Jerry West, which he then placed against a red and blue background, resulting in the logo that we know and love today.

The logo, as well as the NBA’s rebranding efforts, were a huge success. Both would win their bitter war against the ABA and leave us with a rich history, unforgettable moments, and famous names that we enjoy today due to their efforts.

A decade after the primary goal of rebranding the NBA was achieved, the NBA logo continues to be enormously popular among basketball fans everywhere. You’ll find it on a wide range of products, from clothing and accessories to posters and decorations and several other items. As a result, the popularity of the NBA’s emblem continues to generate enormous amounts of revenue for the league in apparel sales.

This part of a logo’s potential is frequently disregarded during the design process, but it is still an extremely crucial feature; creating a visually appealing logo may pay for itself in item sales alone. It doesn’t matter whether your company sells more t-shirts than the NBA; having a fantastic logo that you can use on your products never hurts, especially if you have a brand that people are excited about displaying.

The NBA logo is worthy of your attention, regardless of whether you are getting inspiration from it or simply interested in its history. In addition to representing one of the most prominent sports leagues today, it is also a practical design that has lasted the test of time.

Even though the terrible loss of Kobe Bryant was the primary catalyst for the campaign to modify the prototype of the NBA logo, the league is having difficulty adopting the new emblem.

Bryant was accused of sexual assault in 2004 before he was found not guilty was a blemish on his professional record. The federation is well aware of the importance of its image. Therefore, there is a very slim probability that Black Mamba will feature on the company’s logo.

Even when we consider the extensive history of this event, it is clear that Bryant was not the one who established the dynasty. No one can doubt the former basketball star’s abilities and accomplishments, but several other promising possibilities are considered.
Bill Russell is most likely the first to come to mind. In addition to his 11 NBA championships, he also maintains a record that no one has been able to break in more than 50 years of competition. The next leading contender is Kareem Abdul-Jabbar, whose classic “skyhook” is instantly recognizable by everybody who has ever seen it.

Additionally, the rivalry between NBA stars Larry Bird and Magic Johnson contributed to the popularity of the NBA during the 1980s. And then there’s LeBron James, who has elevated the NBA experience to an entirely new level over the previous two decades, thanks to his consistently high quality of play and impeccable image.

A six-time NBA champion, Michael Jordan is the most likely candidate named the most deserving. The only thing that stood in the way of him becoming the emblem was the picture of Jumpman that Jordan Brand was using at the time. Using this built-in icon image to create a different design will result in a marketing problem.


What is the identity of the individual seen on the NBA logo? Jerry West’s silhouette has been associated with the National Basketball Association emblem for quite some time. Perhaps it is time for us to make a shift and honor the black basketball players, who have long been regarded as the actual monarchs of the league.

The question of who will be the most qualified candidate has not yet been resolved. There are so many deserving candidates on the list that it can be challenging to decide. We can sit back and hope that the future will turn out differently.
Would you mind sharing your point of view on the matter with us? Which NBA star, in your opinion, should be the next to appear on the league’s logo?